Quality Assurance Practice Impact on Customers’ Satisfaction: A Case Study in IIUM

Quality assurance practice impact on customers’ satisfaction as a case study in International Islamic University Malaysia (IIUM) was studied. The aim was to ensure that IIUM’s is able to achieve and maintain quality assurance standards. It was accomplished by monitoring and evaluating various aspects of representative projects, services, and facilities to ensure application of quality standards. Majority of respondents were satisfied with information regarding their studies, staff assistance, and effective communication. In general, quality satisfaction was evident which caused work life balance to be evident in collected data. Therefore, a positive quality assurance impact is present at IIUM.